Back-to-School, Back to Business: Trends to Watch This Season
As the yellow buses start rolling again and backpacks fly off store shelves, there’s another wave that local Katy businesses should be riding: the back-to-school season. While this time of year is often focused on students and teachers, it's also a strategic opportunity for business owners to reset, refocus, and ramp up revenue.
Here are three key trends to watch plus tips on how your business can make the most of them.
1. Capitalize on Seasonal Traffic
As families transition from summer vacations to structured routines, traffic patterns shift - both on the roads and in local businesses. Increased foot traffic near schools, shopping centers, and after-school activity hubs means more opportunities for exposure.
Tips to maximize seasonal traffic:
Offer “Back-to-School” or “Welcome Back” promotions.
Partner with nearby businesses for cross-promotions or bundle deals.
Update window displays or signage to reflect seasonal themes and attract passerby attention.
Bonus Tip: Promote these offers on social media and tag local schools or community pages to boost visibility.
2. Tap into Student Talent
Fall brings the return of high school and college students, many of whom are seeking flexible, part-time work. Hiring student workers is not only cost-effective, but also brings fresh energy, digital fluency, and community connection to your team.
Why it works:
Students are often tech-savvy and quick learners.
Hiring locally boosts community engagement and loyalty.
Flexible roles like customer service, social media support, and delivery can fit into student schedules.
Don’t forget: If you’re hiring, make it easy for students to apply. Use mobile-friendly applications and share job openings on school job boards or local community groups.
3. Leverage Educational Promotions
Back-to-school isn't just for kids. Adults are also in a “reset” mindset and looking to learn new skills, improve routines, or invest in personal development. Businesses that offer educational content, workshops, or services can benefit from this seasonal momentum.
Ideas for educational promotions:
Host a lunch-and-learn or free workshop related to your business (ex: financial planning, digital safety, resume building).
Create downloadable resources or guides for parents, students, or professionals.
Offer discounts for teachers, students, or school staff.
Not in education? That’s okay. Simply tie your offer into the “back-to-school” spirit of organization, renewal, and preparedness.
A Season for Growth
The back-to-school season signals more than just new pencils and packed lunches; it’s a time of renewed focus, fresh routines, and community reconnection. For Katy-area businesses, it’s a golden opportunity to think smart, act local, and grow strong.
Looking for more business tips or community connections? The Katy Area Chamber is here to help. From networking events to workforce development support, we’re your year-round partner in success.